And he didn’t give speeches at Goldman Sachs or summer on Martha’s Vineyard. Bernie Sanders, the Brooklyn-born socialist, stood in marked contrast. Unlike Trump, she did not spearhead a movement, evoke broad loyalty or elicit passion. Said differently, Hillary Clinton was only a candidate. “Breitbart hadn’t just chosen Trump, Bannon told me, based on the candidate’s political views.” Rather, “Bannon and his crew had seen the energy Trump carried, the engagement he’d driven, and attached themselves to it.”Ĭharisma counts. “He didn’t seem to have much to do.”īut there was more to the confab than atmospherics. Bannon, then Trump’s campaign chairman, “exuded confidence, but it didn’t feel like a winning campaign”, Smith observes. He describes a Trump Tower meeting, amid the 2016 campaign. Smith recounts discussions with Steve Bannon, the dark lord of Trumpworld. Brett Favre is the exception that proves the rule. On the other hand, dick pics get stale quickly unless there’s a story behind them. He stresses that ideology tethered to accessible if potentially inflammatory content gains eyeballs and clicks. Smith spills ink on the overlapping relationships between the late Andrew Breitbart, founder of the eponymous rightwing website, Arianna Huffington and Matt Drudge.
Traffic is the narrative of an industry and its personas.
Barack Obama demonstrated a then-unparalleled mastery of electoral micro-targeting in turn, the first Trump campaign harnessed Facebook and social media in a manner few envisioned. Secret sauce seldom stays secret for long. The market yearns to build the better mousetrap. He observes that internet news morphed from being a vehicle for the left into the tool of the right.
Smith’s first book, Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral, captures the drama with light prose and a breezy tone. The New York Times trades 75% higher than five years ago. People and businesses crash, burn and sometimes rise again.
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